Givenchy’s Mert & Marcus-lensed Fall campaign broke today, starring two generations of Roitfelds, Amanda Seyfried, and models Dalianah Arekion and Quim Gutiérrez, but time and tide wait for no label. Hot on the heels of the campaign, Riccardo Tisci unveils its Pre-Spring men’s collection exclusively on Style.com. Anyone who’s had an eye on the Fall womenswear will recognize it as a cousin. Florals, flames, and camouflage motifs abound, and those who eyed the bricolage Bambi tees that look likely to be the latest runaway hit will be glad to find them here in men’s versions, too. Even Luigi Murenu’s painted hairdos from the women’s show get translated for the guys. (The sharp tailoring and sporty Bermuda short/leggings combination is classic Givenchy men’s.)
The collection, Tisci says, takes inspiration from Latin culture, and has the potentially sensitive name of Favelas 74. (1974 is Tisci’s birth year.) “Men in favelas are more natural and more confident about their sexuality,” he explains. “They are not scared to mix and match clothing. They represent sensuality, street, and elegance—what I recognize as elegance. I love the fact that they play with opposite things like flowers (which represent peace and serenity) and camouflage (which represents the army), but all interpreted in a very colorful and positive way.”
Here, the exclusive debut of Givenchy’s Pre-Spring 2014 menswear.
